In the realm of e-commerce, the safe delivery of products is paramount. Whether you’re a small business owner or a large-scale retailer, ensuring that your items reach customers in perfect […]
2024 Packaging Trends: Innovations and Sustainability
As we progress through 2024, the packaging industry continues to evolve at a rapid pace. The trends we’re seeing this year not only reflect the latest technological advancements but also […]
Creative Packaging Ideas for Small Businesses and Startups
In the world of small businesses and startups, packaging is more than just a means to protect your product. It’s an essential part of your branding and customer experience strategy. […]
Popularity of Coloured Paper Bags in 2023: Consumer Preferences
As sustainability becomes a growing concern, eco-friendly paper bags have surged in popularity. Among these, certain colours have emerged as favorites in 2023. This article examines the most popular coloured […]
The Rise of Rustic Charm: Brown Vs. White Twisted Handle Carrier Bags (2020-2023)
In the ever-evolving world of retail, packaging choices can significantly influence consumer behaviour and brand perception. The preference for brown versus white twisted handle carrier bags has seen some interesting […]
Responsible Packaging Expo 2023
Our Commercial Business Development Manager, Simon Manchett, had the opportunity to visit the Responsible Packaging Expo that was held at ExCel, London on the 15th and 16th of October 2023. […]
The Barbie movie and the power of packaging
The Barbie movie, starring Margot Robbie as Barbie, has finally hit cinemas, and it’s proving to be a hit with audiences of all ages. The film tells the story of […]
How product packaging affects consumer behaviour
Product packaging plays a crucial role in influencing consumer behaviour. It acts as a silent salesperson, creating a first impression and shaping the perception of the product. Well-designed packaging can […]
E-commerce – How to create a unique and memorable unboxing experience
Running an e-commerce business means that you rarely ever get to engage with your customers physically. You can’t introduce your products to them in a store and there’s no way […]
A visit to Interpack 2023
Our team including Neil Savla, Kris Satchell (Operations Manager at Rocaba Group) and Tevo Piibar (Managing Director at Rocaba Verpackung) had the chance to visit Interpack, Dusseldorf. Interpack is the […]