Why a classic Ferrari became the centrepiece of the concept and how thoughtful touches such as bespoke printed coffee cups help bring the V80 experience to life. When it comes to creating a premium brand experience, every detail matters. We caught up with V80 Caffè Director, Fawaz Khan, to hear the story behind the business.
Can you tell us a little about your business and how the Ferrari coffee concept came about?
V80 Caffè is a luxury mobile espresso experience built around a bespoke 1986 Ferrari, created to bring together two of my passions: Italian automotive heritage and exceptional coffee. The idea came from wanting to create something that people had never seen before. Rather than simply serving coffee, we wanted to create an experience that becomes part of the event itself. Every detail, from the coffee to the presentation, is designed to leave a lasting impression.
What made you choose a 1986 Ferrari Mondial?
The Mondial was the perfect choice because it combines timeless Ferrari design with practicality. Its proportions allowed us to create a bespoke setup without compromising the integrity of the car and it has a real presence wherever it goes. Being a classic Ferrari, it also carries a sense of heritage and craftsmanship that aligns perfectly with our brand.
What events do you typically cater for?
We specialise in luxury private events, weddings, corporate hospitality, automotive events and premium brand activations. Our focus is always on creating a memorable hospitality experience that feels tailored to each client rather than simply providing coffee.
Branding & Packaging
Why did you decide to invest in printed coffee cups rather than plain cups?
For us, every touchpoint matters. A beautifully branded coffee cup completes the experience and ensures guests leave with something that feels considered and premium. It’s often the detail people photograph, hold throughout an event and remember afterwards, so it deserved the same attention as every other part of the business.
How important is branding when people experience your business?
Branding is incredibly important because V80 is built around creating a complete experience. The Ferrari, the coffee, the uniforms, the packaging and the presentation all need to feel cohesive. When every detail is consistent, guests recognise the quality and professionalism behind the brand.
Have customers commented on the printed coffee cups or shared them on social media?
Absolutely. The coffee cups are photographed almost as much as the Ferrari itself. Guests regularly share them on social media, and they have become an extension of the experience. It’s a small detail that has a surprisingly big impact on how people remember the brand.
Working Together
Why did you choose Carrier Bag Shop?
Quality was the most important factor for us. We wanted packaging that reflected the standard of the V80 brand and Carrier Bag Shop stood out for both the quality of their products and the flexibility to create exactly what we had in mind.
How was your experience with the ordering process?
The whole process was straightforward from start to finish. The team were responsive, helpful and made it easy to achieve the final design we were looking for. The finished cups exceeded our expectations and have become a key part of the V80 experience.
Looking Ahead
What’s next for your business?
We’re continuing to expand our presence within the luxury events sector, working with premium brands, private clients and exclusive venues across the UK. Alongside that, we’re developing new experiences and partnerships that build on the V80 concept while staying true to our focus on exceptional hospitality and thoughtful design. We’re excited for what the future holds and look forward to bringing the experience to even more memorable events.
If you would like help bringing your vision to life, contact our printed packaging team via the link: Printed Packaging