The power of first impressions 

How high-quality printed packaging can elevate your brand’s image

As Michael Eisner, former CEO of The Walt Disney Company, once said, “Packaging is the silent salesman.” Brand managers can agree with this statement when it comes to printed packaging as it can have an incredible impact on a brand’s image. Picture this: you’re walking down the aisle of your favourite store, and a beautifully packaged product catches your eye. You’re not just looking at an item; you’re experiencing a ‘piece of art’ that speaks volumes about the brand behind it. That is the magic of first impressions through printed packaging.

In a competitive marketplace making that stellar first impression is like giving your brand a friendly handshake – and guess what? High-quality packaging is your secret weapon for nailing that handshake with flair.

Your product packaging is the first thing that potential customers will see. So, why not make it pop and show off your brand’s impressive personality.? A well-designed package isn’t just a wrapper – it’s a game-changer. Here’s how:

  • Elevates your product’s presentation:

Think about it – when you receive a gift, the wrapping is almost as exciting as what’s inside, right? Well, the same concept applies to products on the shelves. A product packaged in thoughtfully designed and well-crafted printed packaging instantly stands out from the crowd.

  • Creates brand awareness:

When your packaging stands out in a sea of plain boxes, it’s like your brand is shouting, “Hey, look at me!” And trust us, creating that buzz helps your products shine bright even amidst tough competition.

  • Drives sales:

Studies have shown that consumers are more likely to buy a product if they are impressed with the packaging. In fact, one study found that 64% of consumers will try a new product if the packaging catches their eye.

  • Generates repeat purchases and referrals:

Happy customers are your brand’s best advocates. A package that resonates with them can spark a chain reaction, leading to repeat purchases and enthusiastic word-of-mouth referrals. It’s like throwing a delightful party that guests can’t wait to revisit.

Tips on how to create such enchanting packaging

  • Use high-quality materials: Your packaging should be made from materials that are durable and eye-catching. Avoid using cheap, flimsy materials that will make your product look cheap.
  • Choose a design that is relevant to your product: Your packaging should be designed in a way that is relevant to your product and your target market. For example, if you are selling a children’s toy, your packaging should be bright and colourful.
  • Include clear and concise information: Your packaging should include all the important information that customers need to know about your product, such as the product name, ingredients, and instructions.
  • Make it easy to open and close: Ever struggled to open a package? Yeah, let’s avoid that. Packaging should be easy to open and close. Remember, convenience is king.

Here are some more things to consider when designing your product packaging:

  • Colour psychology magic: “Colours speak louder than words.” Colours can be your secret emotion whisperers. Picking the right hues can trigger feelings – red for excitement, blue for trust. It’s like having an emotional chat with your customers, no words needed.
  • Impactful images: Images speak volumes. Use them wisely to tell your product’s story. If you’re selling beach gear, show off those sun-soaked shores. It’s like sharing an adventure without leaving the shelf.
  • Sustainability packaging: More and more consumers are looking for sustainable products, so make sure your packaging is made from recycled or recyclable materials. It’s your way of saying, “Hey, we care about the planet too!”

So, when you’re considering the value of high-quality printed packaging for your brand, you’re not just investing in a box – you’re investing in the story you want to tell and the impression you want to leave. And with Carrier Bag Shop’s printed packaging services, you have the canvas to craft that unforgettable first impression that keeps customers coming back for more.

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How product packaging affects consumer behaviour

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