Let’s be honest, plain packaging gets the job done, but it’s easy to overlook. Functional? Yes. Memorable? Not quite.
If your products arrive in plain boxes, you’re missing a chance to make each delivery stand out. Because in 2025, your box is more than packaging. It’s part of your marketing team.
Welcome to the world of printed boxes: bold, bespoke, and packed with potential.
First Impressions Matter (Yes, Even in Cardboard)
Picture this: your customer excitedly receives their online order. The delivery box arrives, and instead of a plain brown cube, they see a beautifully branded package. Your logo front and centre, your brand colours loud and proud, and maybe even a cheeky tagline that makes them smile. Now that’s a first impression.
Printed boxes:
- Reinforce your brand identity from doorstep to unboxing
- Boost perceived value (even if the box contains socks)
- Create Instagrammable moments (free marketing, anyone?)
- Build trust and consistency with professional presentation
In short: they turn your packaging into a memorable part of the customer journey.
Your Brand in a Printed Box
Your box doesn’t just hold a product, it communicates your brand’s story. Here’s how to make it one worth unboxing:
1. Lead with Your Logo
Let’s not be shy. Get your branding on every visible surface. Every hand that touches your box, think courier, receptionist, neighbour could be a potential customer. Make it count.
2. Dial Up the Design on your Printed boxes
Match your box design to your brand’s personality. Bold and colourful? Sleek and minimalist? Playful and quirky?
Whether it’s a full flood print or a simple one colour logo, a thoughtful design shows you value the little things.
3. Add Personality with Messaging
A quick win: use fun or friendly copy to create delight. How about:
- “Yay! You’ve got good taste.”
- “No peeking until you reach the kitchen.”
- “Handle with joy.”
Printed messages inside flaps or under the lid are the cherry on top.
4. Show Off Your Eco Credentials
Using recycled materials? Plant-based inks? FSC-certified cardboard? Print a short eco-friendly statement on the box to let customers know they’re shopping responsibly.
Level Up with QR Codes Inside the Printed Box
Here’s where you can truly bridge the physical and digital worlds.
Printed QR codes inside your packaging are a smart, simple way to:
- Direct customers to exclusive content (how-to guides, videos, styling tips)
- Offer loyalty rewards or discount codes for their next purchase
- Prompt reviews and feedback with a direct link to your website or reviews page
- Encourage customers to share on social media using a hashtag or tagging your brand
- Share your brand’s story or mission in a creative, interactive way
Pro tip: QR codes also work brilliantly on thank you cards or inner box flaps. They don’t just add value, they create an experience that customers remember.
Small Box, Significant Impact
Worried that printed packaging is just for larger businesses? Not true. We offer affordable custom boxes perfect for startups, side hustles and small businesses with ambitious aspirations.
Whether you’re sending jewellery, cosmetics, stationery or snacks, we’ve got a box that fits and we’ll help you brand it beautifully.
You bring the brand, we’ll bring the box!
Ready to Go from Plain to Powerful?
If your packaging doesn’t match the brilliance of what’s inside, it’s time to level up. Discover our range of custom boxes and turn every delivery into a brand-building moment.
P.S. Want help choosing the right box size or design? Our team loves a packaging challenge, drop us a message and let’s create something unbox-worthy.