Why does branded packaging get the spotlight and the sale? In today’s digital-first world, your packaging is more than a delivery vehicle. A marketing channel, a brand touchpoint, and sometimes […]
Why Tissue Paper Matters in the Psychology of Packaging
Ever noticed how unwrapping a gift feels almost as exciting as the gift itself? That’s not by accident—it’s psychology at work! And when it comes to packaging, tissue paper is […]
Food Packaging: Ensuring Freshness and Appeal
In the competitive world of food service, packaging plays a crucial role in ensuring that food reaches customers in perfect condition. Whether it’s delivering a hot pizza, a delicious takeaway […]
Streamline Returns with Easy-to-Return Packaging
In the fast-paced world of e-commerce, the ease of returning a product is as crucial as the purchasing experience itself. It is thought that round 30% of all online purchases […]
The Olympics: Impact on Packaging Colours and Design Trends
Every four years, the world comes together to witness the pinnacle of athletic achievement—the Olympic Games. But beyond the awe-inspiring feats of strength, speed, and skill, there’s another aspect of […]
Creative Packaging Ideas for Small Businesses and Startups
In the world of small businesses and startups, packaging is more than just a means to protect your product. It’s an essential part of your branding and customer experience strategy. […]
Unveiling the uses of Printed Tissue Paper
Printed Tissue Paper Printed tissue paper serves as a silent brand ambassador for your products. It’s not just a humble piece of paper; it’s a canvas for your brand’s identity. […]
10 tips for branded cardboard boxes
In the dynamic world of product packaging, the humble cardboard box holds tremendous potential as a canvas for your brand’s identity. Whether you’re a seasoned entrepreneur or a budding startup, […]
How typography can make your product stand out
When it comes to packaging design, typography is often overlooked. However, it can be a powerful tool for communicating with consumers and making your product stand out. What is typography? […]
Screen printing vs. Digital printing
Screen printing is a printing method that uses a mesh to transfer ink onto a substrate. It is a versatile method that can be used to print on a variety […]