How to choose colour combinations for packaging

When it comes to packing your products, the colours you choose for your packaging can have a significant impact on the perceived value of your product and how well it will sell. It’s important to carefully consider the colours you use and how they work together to create a cohesive and appealing look.

Here are some tips for determining which colours go together when packing your products.

1. Consider your brand colours

If you already have a brand colour palette, it’s a good idea to stick with these colours for your packaging. Consistency is key in branding and using your brand colours, on your packaging will help customers recognise your products.

2. Choose complementary colours
Use a colour wheel to determine which colours go together

Complementary colours are colours that are opposite each other on the colour wheel. When used together, these colours create a harmonious and balanced look. Some examples of complementary colour pairs are blue and orange, red and green, and yellow and purple.

3. Use colour psychology

Different colours can evoke different emotions and feelings. For example, blue is often associated with trust, green with growth, and yellow with happiness. Consider the emotions you want your customers to associate with your products and choose colours that reflect these emotions.

4. Keep it simple

While it can be tempting to use many different colours, it’s best to stick with a simple colour scheme for your packaging. Too many colours can be overwhelming and detract from the focus of your product. Choose two or three colours that work well together and use them consistently throughout your packaging.

5. Consider your product

Think about the type of product you are selling and choose colours that are appropriate for the product. For example, bright and bold colours may work well for a children’s toy, while calm and neutral colours may be more appropriate for a high-end skincare product.

6. Experiment with colour combinations

Before finalising your packaging, it’s a good idea to experiment with different colour combinations. Create mock-ups of your packaging in different colours and ask friends, family, or even customers for their opinion.

At Carrier Bag Shop, we take pride in offering a vibrant array of packaging options. Choose from our vast selection, including tissue paper, coloured paper carrier bags, and double satin ribbons, all available in a spectrum of hues. For a personal touch, our bespoke printing service lets you add your unique colours and branding, ensuring your packaging needs are perfectly met.

In conclusion, when it comes to choosing colour combinations for your packaging, there are many factors to consider. From brand colours to colour psychology and the type of product you are selling, it’s important to carefully choose colours that will enhance the perceived value of your product and help it sell well.

Happy packaging!

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