Christmas is the busiest party of the year for businesses’ and your packaging is the VIP guest everyone notices. The right wrap, bag, or bow can turn a simple sale into a “wow” moment your customer remembers (and Instagrams).
Whether you’re running a bustling shop floor, selling at Christmas markets, or shipping gifts from your e-commerce store, this Christmas packaging for your business guide will help you create festive packaging that’s quick, practical, and unforgettable.
1. Know Your Christmas Personality
Before you order a single bag or ribbon, decide what festive story you want your packaging to tell.
- Playful & Bold – Think bright reds, quirky patterns, and fun illustrations (our Jolly Reindeer , Smiling Santa or Gingerbread range is perfect for this). Great for toy shops, sweet shops, and family-friendly brands that want to spread joy.
- Cosy & Elegant – Silver, white, soft golds, and natural kraft tones (our Enchanted Forest or Silver Snowflake range fits perfectly here). Ideal for boutiques, artisan makers, and brands that love a rustic, Nordic vibe.
Once you commit to a style, stick with it. Consistent colours and designs across your bags, tissue, ribbons, and labels make your brand instantly recognisable and far more Instagram worthy.
2. The Bag is Your Best Friend
When things get busy (and they will), a good bag is the fastest way to turn a purchase into a gift.
- Twisted handle paper bags are sturdy, reusable, and look great with a splash of tissue paper peeking out the top.
- Wine bottle bags make gifting easy for customers buying drinks or oils, no extra wrapping required.
- Counter bags are brilliant for small or flat items like books, sweets, and accessories. Folded over with a sticker or sellotape and you’ve got your gift wrap covered.
3. Ribbon Rules
Ribbon is the accessory that takes packaging from “nicely wrapped” to “beautifully finished.”
- Satin ribbon – silky, smooth, and perfect for luxury brands
- Christmas ribbon – Add festive flair, with our Merry Christmas ribbon.
- Metallic ribbon – adds instant sparkle for maximum festive impact.
- Jute string – rustic, eco-friendly, and ideal for natural kraft packaging.
You can use ribbon to tie handles together, wrap around boxes, or even add little bows to counter bags. It’s a small detail that customers will notice.
4. Tissue Paper: The Secret Weapon
Tissue paper is more than just filler, it’s part of the experience.
- Layer it inside bags so it peeks out in festive colours.
- Wrap delicate items to protect them during transport.
- Use patterned tissue to add personality without extra branding costs. Check out our new jolly tissue paper!
The rustle of tissue when customers open their bag or parcel is surprisingly powerful. It signals that care went into the packaging. And when it’s red, green, gold, or printed with snowflakes? Instant Christmas mood.
5. Kraft Roll for the Win
Kraft paper is the most versatile packaging tool you can own, it’s inexpensive, eco-friendly, and works for almost any product.
- Wrap awkwardly shaped gifts without wasting excess paper.
- Line hampers or gift boxes.
- Create your own custom printed paper by stamping festive designs.
A single roll can cover everything from wrapping last minute in-store purchases to creating an attractive, cohesive market stall display. It’s like having a Christmas elf on standby.
6. Don’t Forget the Extras
Little touches make a big difference.
- Gift tags let you add a personal message or brand logo.
- Stickers are fast, affordable branding tools (great for sealing tissue or bags).
These extras make customers feel you’ve gone above and beyond. They are more likely to remember you for it!
7. For E-Commerce: Deliver Festive Magic Through the Letterbox
Your online customers deserve the same magical unboxing moment as those in store.
- Festive Tissue Layers – Wrap products in red, green, or Christmas-printed tissue for an instant festive reveal.
- Seasonal Ribbon or Twine – Tie smaller items into little bundles before placing them in the box.
- Branded Stickers or Tags – Use them to seal tissue or stick on the outside of your parcel for extra personality.
- Little Extras – Include a handwritten thank-you card, a candy cane, or a discount code for their next purchase.
- Eco-friendly Packaging – Recyclable kraft void fill and paper tape help your brand feel both festive and responsible.
Remember: a customer’s unboxing moment can easily end up on Instagram or TikTok. Give them something worth showing off.
8. Plan Ahead (Your December Self Will Thank You)
The week before Christmas is not the time to realise you’ve run out of ribbon.
- Make a checklist of bags, tissue, ribbon, tape, and extras.
- Order early to avoid seasonal shortages.
- Keep surplus stock neatly organised so your team can grab what they need without hunting through boxes.
Being prepared means you can focus on serving customers, not panicking over supply gaps.
Final wrap-up:
The right Christmas packaging doesn’t just protect products, it elevates them. Whether you’re handing a gift bag across the counter or sending a parcel halfway across the country, festive, thoughtful packaging makes your brand feel special.
Make it festive. Make it fast. Make it unforgettable.