Why does branded packaging get the spotlight and the sale? In today’s digital-first world, your packaging is more than a delivery vehicle. A marketing channel, a brand touchpoint, and sometimes even the reason someone makes a purchase.
The unboxing culture continues to boom, especially on platforms like TikTok and Instagram. The way you present your product has the power to reach thousands,if not millions. That’s without paying for a single ad.
Why Social Media Loves Good Packaging
Packaging that delights, surprises, or simply looks great on camera encourages people to share. Those shares drive awareness, trust, and conversions.
Let’s look at the numbers (UK):
- 74% of UK consumers say packaging design influences their perception of a brand. (YouGov, 2023)
- 43% of Gen Z and Millennials in the UK have shared a product online because they liked the packaging. (Statista, 2024)
- On TikTok, #unboxing currently has over 60 billion views. Small business packaging clips are trending under hashtags like #packaginginspo, #smallbizuk, and #branding101.
The Psychology Behind Sharing Packaging
So, what makes someone pause, snap a photo, and post your box or bag to their followers?
1. It Creates a Personal Moment
Beautiful or thoughtful packaging feels like a gift. When a customer opens your parcel, it’s not just about the item—it’s about the experience.
2. It Feeds the Aesthetic Culture
We’re living in a world obsessed with aesthetic minimalism, hand-crafted details, and colour-coded feeds. Your packaging becomes part of your customer’s visual identity when they post about it.
3. It Builds Social Currency
Customers love showing off brands they align with. Sharing your packaging is their way of saying, “Look what I support!”
5 Share-Worthy Packaging Features to Consider
Want your packaging to appear in Stories, Reels, and TikToks? Start here:
- Custom Stickers or Tissue Paper – Easy to brand and surprisingly cost-effective.
- Printed Inserts or Thank-You Cards – Why not feature a branded card with a QR code that leads to a personalised video message?
- Sustainable Materials – 68% of UK shoppers prefer to buy from brands with eco-conscious packaging. (WRAP UK, 2024)
- Social Handles & Hashtags – Make it easy to tag you. Include your Instagram handle, TikTok name, or even a branded hashtag.
- Unique Unboxing Experience – Use ribbons, wraps, or boxes that open in a fun, tactile way.
Moral of the story? Branded packaging sells—before the customer even uses the product.
Final Thought: Packaging Is the New Word of Mouth
In 2025, if your product ships in a plain box with no personality… it might as well be invisible.
Customers expect more—and they’re ready to reward brands that deliver it.
Make your packaging stand out.
Better yet, make it something worth sharing.
Need Help Creating Share-Worthy Packaging?
We specialise in branded paper bags, boxes, tissue paper, and more. We can tailor to your brand’s vibe and budget. Whether you’re a startup or scaling up, we’re here to help you pack with purpose.