Kraft roll, your secret weapon for Christmas packaging. Forget shiny plastic wrap and fiddly foil; kraft paper is eco-friendly, versatile, and strikes that perfect balance between rustic charm and stylish simplicity.
Not only is it recyclable and biodegradable, but it’s also a blank canvas for your creativity. Ready to be dressed up for luxury gifting or kept minimal for a Scandi-chic look. Whether you’re a shop owner, a market trader, or just a gifting enthusiast, here’s how to turn kraft roll into festive magic:
1. The Scandinavian Classic
If you love the calm, cosy vibes of a Nordic Christmas, this is your go-to style. Think neutral tones, clean lines, and natural details.
- How to style: Wrap your gift neatly in kraft paper and secure with natural jute twine. Add a sprig of pine, rosemary, or eucalyptus. For bonus festive flair, tuck in a cinnamon stick or dried orange slice.
- Why it works: The simplicity highlights the beauty of the natural materials and works for all shapes and sizes of gifts.
- Sustainability win: Everything in this style, from the kraft roll to the twine and greenery is compostable or recyclable.
Extra tip: Spray the pine sprig lightly with cinnamon or clove scented water for a sensory surprise when the gift is unwrapped.
2. Pattern Play
Plain kraft roll is just the beginning. With a little creativity, you can turn it into a one-of-a-kind printed wrap.
- How to style: Use festive stamps, sponges, or even carved potatoes dipped in eco-friendly paint to create patterns like snowflakes, stars, holly leaves, or reindeer silhouettes. Metallic gold or white ink pops beautifully against kraft brown.
- Why it works: No two gifts will look exactly the same, and it’s a fun activity for families or even small business teams preparing holiday orders.
- Sustainability win: By stamping your own patterns, you avoid buying multiple rolls of printed wrapping paper, reducing production and waste.
Extra tip: Use water-based inks so your kraft paper remains recyclable after use.
3. Layer It Up
Layering brings texture and colour contrast to otherwise minimal kraft wrap, making it feel more premium.
- How to style: Wrap your gift in kraft paper, then add a wide band of patterned Christmas paper, fabric ribbon, or hessian around the middle. Top with a smaller ribbon in a complementary colour and finish with a tag.
- Why it works: This approach is quick, uses less decorative material (saving money and waste), and gives your gifts a professional look.
- Sustainability win: Using fabric ribbons or cloth offcuts means the decorative layer can be reused year after year.
Extra tip: For a zero-waste option, swap the patterned paper for strips cut from old Christmas cards or leftover paper from last year.
4. The Luxe Look
Who says eco-friendly can’t be glamorous? Kraft paper can easily be elevated to look like boutique packaging.
- How to style: Use extra-wide satin ribbon in gold, deep red, or forest green. Add a heavyweight gift tag with hand-lettering or a metallic pen. If you want to go full luxury, seal the ribbon with a wax stamp for that “I bought this in a high-end shop” vibe.
- Why it works: The matte texture of kraft paper creates the perfect contrast against glossy or metallic finishes, making it feel intentionally premium.
Extra tip: If you’re wrapping for a business, emboss your brand logo into the kraft paper for subtle, sustainable branding.
5. Not Just for Gifts
Kraft roll is the Swiss Army knife of Christmas packaging, it’s not just for wrapping.
- How to style: Use it as a rustic table runner for your festive dinner, our printed or plain kraft roll is great as a photo backdrop for holiday product shoots. Or line hampers and gift baskets for a cohesive, natural look.
- Why it works: It ties your festive decor together, so your gifting and your shop displays feel coordinated.
- Sustainability win: One roll can be used in multiple ways throughout the season, meaning fewer single-use materials overall.
This season, keep it simple, stylish, and krafty!