If you’re a business owner looking to take your packaging to the next level, printed packaging is one way to build your brand. From custom tissue paper to beautifully printed shopping bag! Branded packaging helps you create a memorable experience for your customer.
In this beginner’s guide, we’ll explore the basics of printed packaging and showcase examples from printed takeaway bags to luxury laminated carriers, to inspire your next packaging project.
Why Printed Packaging Matters
Printed packaging isn’t just about looking good, it’s a strategic tool. Here’s why it matters:
- Brand Recognition: A consistent logo, color scheme, and design across your packaging boosts brand recall.
- Customer Experience: Beautiful packaging adds perceived value and turns ordinary orders into special moments.
- Marketing on the Go: Your packaging travels, especially bags, so it becomes a walking advertisement.
- Unboxing Impact: Custom printed boxes and wraps encourage social sharing and word-of-mouth buzz.
1. Printed Tissue Paper – The Finishing Touch
Printed tissue paper is a small detail with big impact. It’s ideal for ecommerce, boutique retail, and gifting.
Example:
A handmade jewellery brand wraps each item in branded tissue paper with a subtle logo repeat. When customers open their order, the elegant reveal reinforces the brand’s attention to detail.
Perfect for:
- Fashion and accessory brands
- Gift shops
- Subscription boxes
Tip: Stick with a one-colour print for a minimal and budget-friendly option, or go full colour for a more expressive look.
2. Printed Block Bottom Bags – For Takeaway & Food Service
If you’re in the food or takeaway industry, block bottom paper bags with custom print are a must. They’re sturdy, stackable, and look professional.
Example:
An artisan sandwich shop prints its logo, slogan, and social media handle on kraft block bottom bags. Each takeaway order becomes a branded experience that travels out into the world. Great for brand exposure.
Perfect for:
- Takeaway restaurants
- Bakeries and delis
- Cafés and street food stalls
Tip: Choose water-resistant or greaseproof coatings if your food items have sauces or oils.
3. Boutique Laminated Bags – Luxury That Lasts
For high-end retail, laminated paper bags are the go-to. With their glossy or matt finish, rope handles, and sturdy structure, they scream luxury.
Example:
A premium skincare store uses printed laminated bags in white with metallic foil stamping and soft cotton handles. The minimalist design matches the store interior, creating a cohesive brand image.
Perfect for:
- Fashion boutiques
- Perfumeries
- Premium gift and cosmetics retailers
Tip: Add extras like ribbon handles or embossing to elevate your bag even further.
4. Branded Boxes – The Unboxing Moment
Whether you’re shipping orders or packaging products for retail, branded boxes are a major opportunity to impress.
Example:
A cosmetics brand ships its monthly beauty box in fully printed mailing boxes featuring vibrant patterns inside and out. Every delivery feels like a gift, and customers often share their unboxing on social media.
Perfect for:
- Ecommerce brands
- Subscription services
- Beauty and wellness companies
Tip: Don’t forget the inside! Printing inside the box adds a hidden detail that enhances the unboxing experience.
How to Get Started with Printed Packaging
Here’s a simple roadmap for beginners:
- Define Your Brand
Know your colours, fonts, and tone of voice. Keep everything cohesive. - Choose Your Products
Start with essentials—bags, boxes, or tissue paper—and build from there. - Pick the Right Printing Method
Options include:- Flexographic printing (great for high-volume paper bags)
- Litho printing (best for high-detail, full-colour jobs)
- Digital printing (ideal for small runs and fast turnarounds)
- Work with a Packaging Expert
Choose a supplier who offers print guidance, samples, and sustainable options.
Final Thoughts
Printed packaging is more than just a finishing touch, it’s an extension of your brand. Whether you’re handing out branded takeaway bags or shipping products in custom printed boxes, every layer of your packaging is a chance to connect with your customers and leave a lasting impression.
Ready to create your own printed packaging? Browse our range of customisable bags, boxes, and wraps and let’s bring your brand to life, one print at a time.